At the heart of it, I am a man in search of understanding what people are really looking for in their online experiences. ┬áIt is my humble opinion, only when we make is less about us and more about understanding the psychology of our visitors, that we can make the big impacts to our business. Number and Analytics are great, but if you do not understand what is driving those numbers… it is only part of the story.

People are waiting…we just need to catch up.

Taking my experience conducting a/b tests for close to a decade, have started my own Conversion Rate Optimization Agency, Convincify. Our goal is to be an agency solely focused on world-class a/b testing, not just another agency were testing is a check mark on a services page.

About Me

Specific Areas:

  • Conversion Rate Optimization
  • Understanding the Psychology Behind User Behavior
  • Creating and Maintaining Many Web Metrics
  • Website Testing Design, Creation, and Results Interpretation
  • Email Marketing (the whole funnel from subject line to conversion
  • SEO
  • PPC
  • HTML-XHTML-DHTML-CSS-JavaScript/jQuery
  • Team Management
  • Understanding Business Objectives and Using Data to Drive Decisions not Emotions


  • Google Analytics (IQ Certified)
  • Google Website Optimizer
  • Maxymiser
  • SiteSpect
  • Adobe Test and Target
  • Adobe Site Catalyst
  • Kiss Insights/Qualaroo
  • Click Tracking Tools: CrazyEgg, ClickTale, ClickHeat, and others
  • Online Research Tools: Nielsen, Hoovers,, Doubleclick Assets, Search Insights

And the list grows every month…